How can Lipstick and Men’s underwear predict the economy?

 How can Lipstick and Men’s underwear predict the economy?

Do you know that Men’s underwear and the lipstick can detect slow down or recession in an economy?

Whenever an economy slows down, according to the lipstick index, lipstick sales in the country shoots up.

This is because luxury products like jewelry and handbags get very expensive.

During the slowdown, people do not have excess money to spend.

So affordable things like lipstick that are alternate luxuries, women choose to spend more on it.

This is why in 2020 during the pandemic, companies like Nykaa, had high sales.

The same happened in the 2008 recession. The other indicator is the men’s underwear indicator.

Whenever the economy see a slowdown, nationwide, men delay the decision to buy new underwear for themselves.

Because buying a new pair of underwear isn’t very crucial.

There is a long list of things with higher priority during a cash crunch and buying underwear has a low priority. 

Once again, this was seen during the pandemic when recession hit India, the sales of Lux and Jockey plunged. 

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