Apsara & Nataraj Pencils – How they fooled you!

 Apsara & Nataraj Pencils – How they fooled you!

As a child, did you prefer Nataraj Pencils or Apsara pencils?

You might be shocked to know that both of these pencils belonged to the same company.

Hindustan Pencils made both these pencils. 

This type of corporate strategy is known as a multi-brand strategy. 

The same company develops multiple brands in the same sectors to target different sections of consumers. 

While promoting, Apsara pencils were promoted as extra dark pencils while nataraj pencils were considered to be economic. 

Many companies use this strategy Dove and Lifebuoy soaps both belong to Hindustan Levers.

Porsche and Volkswagen Cars both belong to the Volkswagen group. 

This disadvantage of this strategy is that it is cost intensive to maintain both brands. 

Many times the brand start competing against each other, but the same strategy is used by media organisations as well to appease people of different ideologies. 

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