Business Case Study

 Business Case Study - 

Sir Ratan Tata’s recently launched new startup – 1.5 crore elderly Indians live by themselves. Many of them feel lonely. And due to their age they also face problems with their daily errands. To address their problems Shantanu Naidu & Ratan Tata started startup GOOD FELLOWS.

Based on Physiological test, Background checks, personal interview empathetic and educated young dynamic graduates will be hired. Then they will be matched to an elderly person.

Educated graduates are called Good Fellows and elderly are called Grandpals 

Duty of Goodfellows is to take care of Grandpals and spend quality time. They have to take care of their shopping, walk & take them to doctor. Even they have to help them to teach technology.

This may not be a Billion dollar business for Ratan Tata but for sure this will touch & win Million peoples Heart.

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