IKEA Secret Business Strategy

 IKEA Secret Business Strategy – 

Have you ever thought that among the people entering the IKEA store 85% of people go out only after buying something? 

Well the answer to this thing is hidden in IKEA Store design.

If you once enter the IKEA store then your only exit will be on the second floor of IKEA store. 

IKEA’s entire store is designed like a maze so that you end up spending more time and you end up buying more things.

Along with this, if you see near the exit of IKEA store a very special thing is kept and that is Cinamon bun counter. 

Everything is sold very cheap inside IKEA so there are very high chances that whoever goes to IKEA store, overbuys due to which their subconscious stress increases even more. 

When these buns are baked so, the smell of sugar it is so soothing that that smell gives you a relaxed feeling, because of which the Physiological stress you have increased by overspending it falls short.

You start to feel good and you will go ahead and tell people about IKEA.

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