Success story of Parachute Oil.

 Success story of Parachute Oil.

Parachute Oil secret to success is due to RATS!!!

IN 1980’S Parachute oils were sold in tin cans. Tin cans were expensive and it used to get Rust. So the owner Harsh Mariwala decided to sell coconut oil in plastic bottles. Then in the market research they found that competition was also selling coconut oil in square shaped plastic containers but it was failed due to rats. Rats were easily accessible to square shaped containers and bit the containers and oil used to spill in retailers shop.  That’s the reason Parachute designed cylindrical bottle were rats couldn’t climb the bottle. It was a massive success but lot of copy cats came in the market to capture Parachute market. So Harsh Mariwala had a imported mold maker and made the bottle with drop like mold and differentiate with other copycat competitors. That mold has become Parachute coconut oil bottle identity.

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